Scotland Food and Drink have launched an online platofrm to help producers, wholesalers and retail outlets reach local consumers. 

The directory already includes 10 East Lothian producers, and acts as a one-stop-shop for food-lovers.

The appetite of the Scottish public to support their local food and drink businesses has been clear to see since Coronavirus restrictions were introduced in March and businesses across the country have innovated to survive. East Lothian’s Yester Farm Dairies pivoted their sales to online orders and home deliveries and have had to expand their delivery area to meet popular demand.

Lucy Husband, UK Market Development Director at Scotland Food & Drink, said: “At the start of the lockdown, trolleys were filled with pasta and flour as people stockpiled essentials, but since then lots more people have started sourcing their food and drink from local suppliers and going directly to their favourite brands.

“We’ve seen that with our own eyes as thousands have accessed supportlocal.scot. The directory really highlights the incredibly diverse and high-quality food and drink that Scotland has to offer.

“Many of our country’s food and drink businesses lost their markets overnight as lockdown was introduced, so innovating and finding new ways to reach their customers has been vital for their survival. But equally as important is the vote of confidence that the Scottish public has given the industry, buying more online and supporting their local suppliers.

“Our food and drinks businesses, which are some of the country’s biggest employers, needs public support now more than ever. It’s fantastic to see Scots get behind local businesses and appreciate the unrivalled larder that we’re so lucky to have on our doorstep.”

 

For further information on Scotland Food & Drink, please visit: www.foodanddrink.scot.

 

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