FOOD and drink businesses across the county are being asked to put their hand in their pocket as part of a “ground-breaking” project to market and promote the county’s produce.

East Lothian Food and Drink Business Improvement District (BID) aims to see food and drink businesses join forces to generate funds and decide how they should be spent locally.

The BID strives to give local businesses a unified voice and provides an arena for businesses and local authorities to increase their understanding of each other’s priorities.

The scheme was announced last summer and has so far attracted significant support from local producers and organisations.

A special business breakfast is being held on Tuesday, February 23, at Haddington’s Maitlandfield House Hotel in a bid to drive things forward.

Following a survey and one-one consultations by a steering committee of local producers, a draft five-year business plan outlining what people want from the BID will be made available for relevant businesses to have their say, ahead of a ballot in June of the county’s food and drink sector.

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